Article Marketing: The Best Free Marketing Tool

If you have an online business, or a brick and mortar business that has an online presence, I'm sure you have heard the term " content is king". If you haven't, you will. It refers to the insatiable quest for knowledge and information; the main reason why we flock to the world wide web.

You can load your website with good quality, relevant information...the kind of information your target market wants to hear or learn more about. This sounds great, but it won't have people flocking to your site...you have to let them know that you are there.

There are quite a few ways to do that, but the most effective FREE way to draw people to your site is through article marketing. Helpful, informative, quality content delivered without hype or a sales pitch. People will read your article, like what you have to say, and want to know more about you and what you have to offer. It's a trust thing. You are giving them information they want without asking for anything in return. It works!

Of course it's not that cut and dry. There are such things as keywords and search engine optimization (SEO) techniques, but the bottom line is that you can write or have written an article pertaining to your line of business. Submit it to directories. If done correctly, people will read it, like it, and visit your website by following the link you are allowed in your by-line. No stress, no pressure, no hard sell. Just free traffic to gain maximum exposure for your product, service or business.